How To Get Higher Search Engine Rankings With Keyword-Rich Headings And Subheadings.Some things that people use are keyword rich body texts (in which you have keywords placed throughout the document). Other times you will see people using description meta tags. However, it's only when you put all these things together that you are going to get the most out of your online website. Of course, there is one thing that you can do that can help get you ahead of the game that a lot of people do not pay attention to, and that is to use keywords in your headings.