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Untangled Web – Maximize Your Backlinks

Author: Nathan Drach

One of the most important aspects of SEO which extends itself to both on-page and off-page optimization is backlinking. Backlinks can make or break you site, it is important to keep this in mind as you develop and promote your site.

Internal linking
When linking between pages in your site, it is important to use text within the link that has a descriptive phrase to the page it is point. This phrase should be targeted by content on the page you are point to.

Try to use text links apposed to image links where possible. If you must use images or flash, it is important to have alternate navigation in text format.

External linking
Very important is the relevancy of the content that is linking to your site. If you are running a health and wellness site, it will not be as beneficial to have a link on a casino site. Find linking partner that have same content areas and similar demographic interests as your site.

Target your keywords in your links! Using keywords and phrases in external links will help push you in the search engines results.

Be careful of sites that are loaded with links. You have to remember that you are sharing the PR with all the other links on the site. It is best to get a site with limited links as the PR will transfer better as well as users actually seeing your links.

Conclusion
Linking strategies need to be thought out, it is best to gain linking partners that will last and have relevant content. The way your site is referenced over the web can make or break you positioning in the search engines.

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